Turning a Soundcloud Song Into a Badass Music Video
“I just stumbled on GEORGIE’s Instagram… I shot her an email saying, “Hey, found your SoundCloud and I think some of your songs are interesting, It would be cool to collaborate on a project."
The road to GEORGIE’s narrative music video for her cover of Paul Revere and the Raiders' song "Kicks" called “House of Rules or: An Unnerving Trip Of An Overzealous Outtatowner” isn’t a typical one. David Sadvari, who co-directed the video with Chris Sekerak, didn’t previously know Georgie Leahy and wasn’t affiliated with a record label in any way. He was just a fan. Like any fan, he contacted Georgie through social media.
“I just stumbled on GEORGIE’s Instagram… I shot her an email saying, “Hey, found your SoundCloud and I think some of your songs are interesting, It would be cool to collaborate on a project. A you-help-me-I-help-you thing. I hadn't done a music video in a while and wanted to get out there to do something. I shot her an email and the ball started rolling, so we started planning out the music video. It just happened that my buddy, the director on it, Chris, he’s a Vegas local and he was in town and the idea formed from that… Kinda drew some inspiration from Tarantino, some ‘From Dusk Till Dawn’ kind of look... It wasn’t through any type of networking other than social networking, just kind of reaching out to people to see if they’re interested in working on a project together.”
As is the case with many passion projects, outside funding wasn’t an option here. David and Chris rented a RED package through ShareGrid in order to get a flexible, high-quality, image from the RED with a Dana Dolly kit for smooth tracking shots. Captured with Zeiss CP.2's for easy-to-use optics with the sharpness Zeiss is known for. They kept the lighting mostly natural, using the color latitude to bring out the heavy indoor saturation. They added film grain in post to give it a 70’s film look, and dedicated their crew to keeping the production moving.
“It was a skeleton crew. We wanted to shoot it in two days. My buddy went to school in UNLV so he knows the town. The producer, Megan Graham, she knew the one location where we shot the bathroom scene. It’s one of the oldest bars on Freemont Street called “Atomic Liquors.” It has a great feel to it. There’s an old jukebox in there… The Sand Dollar, where we shot the stage scenes and outside, so it’s two separate locations… We wanted to shoot it two separate days to give us enough time, but the way scheduling worked out, we were only able to start at Atomic Liquors, shoot the end of the video at sunrise, and then work our way backwards through the script. We were able to end on time and actual with an hour to spare in the second location before we got kicked out.”
They were resourceful, and the shoot was a success. However, there was one shot they weren’t able to get. As David tells it:
“I sat through and went through the shot list so many times prepping for this project. Pretty much the thing cuts beautifully, but I wanted a low-angle, shallow depth-of-field shot with the camera on the ground and you just see him with blood on this mouth, crawling towards the camera and the girls just pull him away. That was the cut point to the outside, but that’s the one where, when I got back to my car in L.A. I was like like ‘Damn. [laughs] that was the one I missed… It’s the one shot I wanted to get, but overall I was happy with everything.”
With a smooth post-production, the team is now looking forward to sending the video to music video festivals. Georgie and David have since become friends and currently work on photography and other creative endeavors together. This might not be the last time we see a video with Georgie Leahy and David Sadvari and, judging by their first video, we hope to see many more.
Check out their finished video below!